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Vision & Values

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CE Identity · Challenge for Excellence

Contributing to humanity through
unique, excellent, customized knowledge services

CE's reason for being and the ultimate purpose we pursue.

VISION SLOGAN

Growth & Prosperity, With CE!

Growing & prospering together with CE

CORE VALUE

The standards of every CE member

01

Customer Trust

We deliver consulting that is trusted by clients
and can actually be executed.
Every CE member earns that trust.

02

Creative Innovation

We pursue unique consulting capability
through continuous change and innovation.
Endless development drives differentiation.

03

Passion & Challenge

We complete work with persistence
and confidence that never gives up.
We embrace challenge without fear.

CODE OF CONDUCT

Four promises CE makes

01

Through our clients' prosperity,
we prosper too.

02

The final decision-maker at CE
is the customer.

03

Through unique capabilities and innovative ideas,
we create a higher-quality future.

04

Trusted CE members,
a trusted CE.

BUSINESS CAPABILITY

Unique consulting capabilities & solutions

32Senior domain experts
600+Organizations served
2007Presidential Award
(Top Consultant)
PatentABC Costing
(No. 10-2238927)

CORPORATE IDENTITY

CE — Challenge for Excellence

CE Word Mark

Embodying CE's passionate determination to grow client companies into world-class enterprises through endless challenges with unique, outstanding customized consulting capabilities — and the resolve of CE to leap forward as a top-tier consulting firm.

Symbol Meaning

The crescent-shaped red form represents the sun illuminating the universe and CE's dynamic image of growing globally. Its flexible curve conveys friendliness, harmony and Win-Win partnership.

Color Meaning

The harmony of red and blue communicates a dynamic, rational, and trustworthy image — the passion of CE growing with clients into top-tier enterprises.